Backlinks from relevant gambling and crypto publications are some of the hardest links to earn. Editors in these niches are bombarded with paid-link requests, and Google watches the space closely. A link from a site like CasinoSandwich.com can still help your rankings and bring in referral traffic, but only if you approach it like a publisher rather than a link buyer.
1. Understand what the site wants
Before you pitch, spend 30 minutes on the site:
- Content mix: Does it focus on casino reviews, sports betting, crypto gambling, news, or strategy guides?
- Audience: Is it aimed at beginners or experienced players? Which countries?
- Gaps: Which topics are thin, outdated or missing? Those are your opening.
- Existing outbound links: Check who they already link to and how (dofollow, nofollow, sponsored).
- Submission page: Look for guest post guidelines, a content partnership page or an advertising contact.
Run site:casinosandwich.com your topic in Google to see whether they already cover your idea.
2. Choose the right link strategy
You usually have four routes to a link, listed here from most to least editorially natural:
- Earned mentions. Publish data, tools or research the site wants to cite.
- Guest contributions. Write a useful, original article for their audience.
- Resource page or broken link outreach. Suggest your page where it adds real value.
- Sponsored placements. Pay for a post or link, if the site offers it.
Sponsored links are legitimate when disclosed and tagged correctly. Google says paid links should use rel="sponsored". Hiding paid links as editorial is what gets sites penalised.
3. Build something worth linking to
Gambling publishers link to pages that give their readers something new. These formats work in all three niches:
- iGaming: RTP and volatility comparison tables, regional regulation explainers, responsible gambling tools, payment method speed tests.
- Sports betting: Odds movement studies, bankroll calculators, season-long betting trend data, guides to bet types by sport.
- Crypto: Deposit and withdrawal speed benchmarks, fee comparisons across chains, wallet security guides, “provably fair” explainers.
Original data and free tools earn links far more reliably than another “best casinos” listicle.
4. Write a pitch that gets answered
Editors skim. Keep your pitch short and specific:
- A subject line that names the topic, such as “Original data: withdrawal times at 40 crypto casinos”.
- Two lines on why it fits their audience.
- A link to your existing work or a short outline.
- Your credentials in the niche. Experience matters here, and most gambling editors reject writers with no real background in it.
- A clear statement of what you’re offering, whether that’s a guest post, data or a quote.
Avoid asking “how much for a link?” in your first message, sending mass templates, or asking them to suggest topics for you.
5. Write the guest post properly
If they accept a guest contribution:
- Follow their formatting and length requirements.
- Keep promotional links to a minimum, usually one or two, placed where they help the reader.
- Cite sources and keep claims accurate. Gambling content is held to a high standard.
- Include responsible gambling messaging where appropriate.
- Don’t republish the article anywhere else.
6. Stay compliant
This niche has legal and policy risks that other niches don’t:
- Gambling advertising rules vary by country. Make sure what you promote is legal in the audience’s region.
- Crypto promotion faces extra scrutiny from regulators and platforms.
- Link schemes violate Google’s spam policies. Buying large numbers of links, private blog networks and undisclosed paid placements are the usual causes of penalties.
7. Follow up and build the relationship
After publication:
- Thank the editor and share the post.
- Offer updates, new data or exclusive stats for future articles.
- Monitor the link with Google Search Console or a backlink tool to confirm it stays live and see whether it’s dofollow, nofollow or sponsored.
- Track referral traffic and conversions, not just the link itself.
One good relationship with a relevant site is worth more than a dozen low-quality placements.
Quick checklist
- Reviewed the site’s content and guidelines
- Found a topic gap
- Created original, useful content
- Personalised the pitch
- Used correct link attributes for any paid placement
- Checked local gambling and crypto advertising rules
- Tracked results
Bottom line
There’s no shortcut to a link from a specialist site like CasinoSandwich.com. Study what they publish, offer something their readers need, and be transparent about any commercial arrangement. That also protects your site’s long-term rankings.
Tags: How to Get iGaming, Sports and Crypto Backlinks from CasinoSandwich.com