The world’s most popular Lotteries

Collage featuring popular international lotteries including USA Mega, EuroMillions, EuroJackpot, The National Lottery, SuperLotto Plus, Vikinglotto, and Lottery Sambad, displayed over lottery tickets background.
November 13, 2025

Lotteries are the most widespread type of entertainment in the world. They are also the most common form of gambling in the world. Most nations allow lotteries to be operated. They are primarily state or partially independent monopolies that finance social purposes (education, sport, cultural funds). In today’s online casinos, such as NV Casino, players can find games with mechanisms similar to those of lotteries, including keno, instant tickets, and jackpot slots. These games provide the same level of uncertainty and excitement as classical lotteries, but with greater convenience and faster results.

Nowadays, global lottery draws have millions of participants and offer jackpots that can change one’s life. The widespread appeal lies in the simplicity of play, the relatively low cost of entry, and the dream, however improbable, of instant fortune.

Lottery Industry Statistics

From 2025 to 2030, the global lottery market is predicted to experience steady growth, according to Grand View Research. In 2024, the global lottery market size was approximately US $353.3 billion, reached US $374.0 billion in 2025, and is going to reach US $483.9 billion by 2030. This reflects a compound yearly growth rate (CAGR) of approximately 3.5 % from 2025 to 2030.

Regional segmentation (see chart) indicates that the two market leaders are Europe and North America, followed by Asia Pacific:

  • North America always comes first with the biggest share, generating around 70 % of global lottery turnover;
  • Europe and the Asia Pacific follow suit, both posting strong year-on-year growth;
  • Latin America and the Middle East & Africa (MEA) offer smaller, but slowly rising segments.

The size of the user base for bingo and lottery will be 200.3 million as of 2030. User penetration will be approximately 2.4% in 2025 and grow to 2.5% by 2030. Average revenue per user (ARPU) will be approximately US$188.25.

USA Mega Lotto

More widely used in the U.S. is the Mega Millions lotto, launched in 1996 (under a different name) as a multi‐state lottery. It is played in 45 states, the District of Columbia, and the U.S. Virgin Islands. Five white balls are drawn from 70, and one Mega Ball from 24 (after the rule change in 2025) for each draw, which is held twice a week (Tuesday and Friday).

Jackpots have grown to hundreds of millions. A recent drawing, for example, was for a US$680 million jackpot. Ticket sales revenue pays for state programs, including education, public safety, and revenue-sharing between member jurisdictions.

European Millions

The EuroMillions started on 13 February 2004 and is drawn in several European nations. They are drawn twice a week, with very high jackpots (i.e., the jackpot cap is €250 million). Ancillary prizes and codes such as “Millionaire Maker” form part of the UK draw too. Proceeds are contributed to charitable causes and “good causes” programs in the participating countries.

UK Lotto

The UK national lottery game, the UK Lotto (operated under the “The National Lottery” brand) was created under the National Lottery etc. Act 1993 and started its inaugural draw on 19 November 1994. It is drawn twice weekly (Wednesday and Saturday). A pre-determined percentage of revenues is directed to “good causes”, originally around 28% of revenue to such causes, with prize-payments, operator costs and duties taking up the rest. The large and frequent draws, along with social funding commitments, make this lottery a world-famous game.

Eurojackpot Lottery

The Eurojackpot started on 23 March 2012 and is available in the majority of European countries. Numbers (drawing mechanics vary) are selected by players in a multinationally framed manner, with prize levels and substantial jackpots. National lottery operators of member countries coordinate and share their revenues, and revenue from the sales goes to public funds and to national lottery obligations.

Vikinglotto

Launched in 1993, Vikinglotto is one of Europe’s earliest cross-border lottery games, run jointly by national operators with a single weekly draw on Wednesdays. Tickets fund each country’s lottery programs, while the game pools stakes to create shared top prizes. Draws are hosted in Norway, and results are distributed nationally. It is widely considered Europe’s first multinational lottery, predating newer games, and its shared jackpot structure has remained a defining feature for more than three decades.

Participating countries are:

  • Denmark;
  • Sweden;
  • Norway;
  • Finland;
  • Iceland;
  • Estonia;
  • Latvia;
  • Lithuania;
  • Slovenia;
  • Belgium (joined 2020).

Nagaland Sambad Lottery

The Nagaland Sambad lottery program of the Indian state of Nagaland (also called “Nagaland Sambad”) is very popular. It has a number of daily draws (morning, day and evening) at a low-cost format with first prizes of around ₹1 crore (≈ US $120,000) in the majority of the draws. Tickets can be bought and sold in adjacent Indian states (for example, West Bengal). The Nagaland state government operates the lottery India, and its proceeds are invested in state-level welfare schemes.

Lottery Sambad

It is one of the most popular daily lotteries in India, offering three draws every day: morning, afternoon, and evening. It is often confused with the Nagaland State Lottery, although its tickets are distributed in several states, such as West Bengal, Sikkim, and Meghalaya. Players can see the results on the website and in newspapers, which is what attracts millions of regular participants. It remains popular due to the low cost of tickets and a transparent state format that allows even rural players to participate.

Super Lotto

The title “Super Lotto” is located in most jurisdictions (e.g., the U.S. “Super Lotto Plus” in California) as a regional game. While individual global use varies, the game is typically supplied by a single state or area, features large jackpots compared to the regional population, and draws are held once or several times per week. For example, the one in the U.S. could select lottery numbers and a bonus number, roll-over jackpots if no one wins.

Why are lotteries widely popular

Lotteries have existed for centuries, but their charm has never faded. They offer a rare blend of simplicity and hope: just one ticket, one draw, one moment that might change everything. Whether played at a corner shop, through an app, or via an international draw, the idea stays the same: anyone can be lucky. That democratic sense of chance keeps lotteries relevant in every generation. Lotteries keep millions of players globally engaged for several reasons:

  1. Expectations of winning a fortune. The possibility of winning a life-changing amount induces people to bet on the lottery.
  2. Affordability. Compared to most forms of gambling, an inexpensive ticket price renders it accessible.
  3. The psychological impact of “you only have to try once”. People purchase a ticket even when the chances are extremely remote since the amount is minimal and the possible jackpot is colossal.
  4. Habituation and repetition. As the draws are regular, repeat plays become the norm and a part of the social culture.

In the end, lotteries are less about the numbers and more about the emotions behind them – hope, anticipation, and a shared belief that luck might smile on anyone, anywhere, at any time. That is why they remain one of the world’s most enduring and human forms of entertainment.

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