Simplicity in the name of the game in the modern iGaming market. Online casino affiliates are meant to help the customer choose the website that is best tailored for them. That is why these platforms have dedicated themselves to maximizing customer experience. And it is Sebastian Jarosch who has worked tirelessly to put the UX to the forefront of the market.
Jarosch is a German entrepreneur and iGaming expert, who has functioned as Mithrillium Media Ltd’s CEO for years. Being the founder of the company, he is intricately tied to its legacy. A legacy which has been rewarded by well-known organizations in the gambling market, including SBC, EGB and a slew of other big brands. Today, he has agreed to answer some pretty important questions on the subject of simplifying user choices.
Interview Questions
Why are players increasingly drawn to curated shortlists instead of long rankings of hundreds of casinos?
Lists with hundreds of casinos can be overwhelming for players. Curated shortlists that are personalized narrow the choices down to the best fit depending on specific preferences. They reduce noise and help players focus on casinos that are trustworthy and relevant.
Do too many options create decision fatigue for modern gambling audiences?
Yes, too many options can make it difficult for players to choose. When players are presented with hundreds of similar casinos, it becomes harder for them to make a confident decision. Curated top lists that focus on the most relevant options reduce frustration and help players make better decisions.
How can affiliates decide which casinos deserve a place on a shortlist without appearing biased?
Affiliates like Casino Groups apply a set of predefined criteria for online casinos that determine review scores and rankings. Shortlists should be based on factors like licensing quality, payout reliability, player protection, and UX, not commercial agreements. Transparency is key to avoiding perceptions of bias.
What criteria matter most when narrowing down recommendations for players?
Licensing and player protection, payout speed, payment methods, game selection, RTPs, and overall reliability are most important when making recommendations. Bonuses and promotions are also important, but safety and service outweigh acquisition and retention offers.
How important is transparency when explaining why a casino made the shortlist?
Players want to understand how casinos are being reviewed and what the rating criteria are. Expert opinions that highlight red flags, explain the pros and cons of a casino, and make unbiased recommendations build trust and credibility with your audience.
Do curated lists build more trust than traditional “Top 50” style rankings?
Curated short lists allow affiliates to add context and first-hand experiences. They feel more personalized and player-centric. A smaller, well-explained selection signals quality control, while long rankings often feel driven by volume rather than value.
How do shortlists change player behavior compared to open-ended browsing?
Shortlists encourage players to make more thoughtful decisions. Players can focus on truly relevant options and spend less time scrolling through endless toplists and scanning through casino reviews. This often leads to higher confidence, better conversions, and higher long-term satisfaction.
Can curated recommendations improve responsible gambling by slowing down impulsive choices?
Players are less overwhelmed by curated shortlists and can therefore make clearer decisions. This supports more responsible choices that take factors like player protection, responsible gambling tools, licensing, and reliability into account.
What UX design elements make shortlist-style platforms easier to use?
Clear review summaries, tables with pros and cons, trust badges, and consistent layouts make shortlists easy to navigate. Shortlist-style platforms have to be laser-focused on the areas that really matter to players without drifting into excessive detail.
Looking ahead, will personalization replace static shortlists entirely?
Personalization will complement, not replace, shortlists. Static shortlists provide a selection of trusted options, while personalization filters recommendations based on player preferences. The future combines curated judgment with relevance in line with player intent.
Tags: iGaming market